The cosmetics packaging industry needs to innovate

We found a phenomenon. Many small and medium-sized cosmetics companies produce cosmetics, and their cosmetic cosmetic bottle packaging is basically a cosmetic bottle packaging that imitates large cosmetics companies. The cosmetic bottles launched by well-known cosmetics companies in the market have almost become the vane of the industry and have been imitated by small and medium-sized cosmetics factories. However, in fact, ordinary consumers will not remember to imitate the company's cosmetic bottles. Lancome's black bottle, Dior's true perfume, and the cosmetic bottle packaging of these well-known cosmetics have impressed consumers. But no matter how other companies imitate the appearance of these cosmetic bottles, it is difficult to leave an impression on consumers. We believe that emerging small and medium-sized cosmetics companies imitate the packaging of cosmetic bottles from well-known manufacturers. It is better to innovate, but it is easier to get recognition from consumers. For example, the packaging of cosmetic bottles with the theme of Chinese elements is gradually becoming a feature. It is able to build up its own brand image deeply in the minds of consumers, thus establishing a gradually unique brand. In the end, it will achieve long-term development.